DIGITAL

A company’s ‘owned’ voice is a vital part of its communications – the corporate digital presence is where a company can deliver its own message, unmediated by journalists or other messengers. Your website and wider online footprint across social media and third-party platforms is critical to how investors, regulators, journalists and wider stakeholders view an organisation – particularly in the new age of search visibility.

With decades of digital expertise and experience from media, government, in-house and agency we can help you create a coherent digital strategy including website, digital assets, social media and search engine optimisation to make sure that your message is prominent, accessible and engaging.

Contact: digital@cardewgroup.com

PEOPLE

Jimmy Leach

Head of Digital

Emma Pascoe-Watson

Associate Director

Emily Gerold

Marketing Executive

Olivia Blackman

Associate

INSIGHTS

Are you following the thread from the bird to the butterfly?

Brands are starting to reconsider their commitment to X. But for those who need to communicate corporate messages, does it still work as a channel, or are the alternatives starting to look more attractive?

Navigating risk and reward: AI in Communications

Last month, The Chartered Institute of Public Relations (CIPR) released the findings of its annual industry survey (State of the Profession Report 2024).

Future of search in the age of AI

Google search is heading to a model of interpretation rather than links. This will pose big move for companies and their content in a new age for the battle for visibility.

Like and subscribe

As media organisations change their business models, companies who want to communicate digitally need to move their audiences from followers to subscribers.

Decoding AI: The Dangers of Algorithmic Bias

The increasing ubiquity of AI raises questions around accuracy, regulation, data privacy and the radicalisation of content. Understanding the pitfalls will be the key to staying ahead of the curve.